You searched for: "*"

The results has been filter on Authors containing David Dickinson.
ANA has found 1 results for you, in 129 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Checking those qualitative pricing inferences

Both quantitative and qualitative researchers often rely on measures of perceived value to gauge interest and purchase likelihood for new product concepts. But do assessments of value provide meaningful purchase heuristics? If so, can small sample...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Aaron Lee, David Dickinson, R. Scott Evans
September 14, 2003
×

Citation

Lee, Dickinson and Evans (2003a, September 14). Checking those qualitative pricing inferences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/checking-those-qualitative-pricing-inferences